Conférence
How to configure Matomo for a SAAS and get relevant data for your business
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In this talk, you will learn how to use the full power of Matomo to collect data useful in improving your SAAS software. We will see how to monitor errors, how to configure strategic custom events for your SAAS and much more!
Presented at the very first MatomoCamp in 2021, this talk covers how to leverage Matomo to collect meaningful data for a SaaS product. Rather than relying on default page view tracking, we explore how to configure Matomo to answer the questions that matter most for your business.
Topics covered
- Setting up custom events to track key user actions in your SaaS
- Configuring goals and funnels tailored to SaaS conversion flows
- Monitoring JavaScript errors and performance issues with Matomo
- Using custom dimensions to segment users by plan, role or behaviour
- Building dashboards that provide actionable insights for product teams
- Best practices for tracking single-page applications (SPAs)
This session is designed for developers and product managers who want to go beyond basic analytics and use Matomo as a real product intelligence tool.
